Knowing is Better – Infoway Public Awareness Campaign

Canada Health Infoway formally launched its “Knowing is Better” public awareness campaign today.  According to background information provided by Infoway, this campaign is “designed to educate and inform the public about the benefits of electronic health record (EHR) systems“.  The campaign includes a website and print, online, and TV advertisements.  As well, an invitation only “Showcase of Success” that will demonstrate real-world EHR success stories to senior federal bureaucrats, MPs, and Senators  is planned for the January-February time frame.

Over the summer my colleague Michael Power and I debated the merits of an Infoway sponsored public awareness campaign.  Check out Michael’s views here and my views here.  What are your views on this campaign?  Is it worthwhile?  What do you think of the creative content?

Mike

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