Ken Tremblay is CEO at Peterborough Regional Health Centre (PRHC), a Canadian healthcare organization that is embracing social media. I have been following Mr. Tremblay’s blog for several months and noted today they have set up a twitter account (@phrc1). According to their blog post on this topic, “….embracing change includes communicating in the medium of the day. We must stay in touch, and be in charge of at least some of what is said about our institution.” They also note that “this all new” and that they will be “creating some policies and procedures for our use of social media – perhaps leading the way for other hospitals.”
I’d like to start tracking which Canadian healthcare organizations have embraced social media in some way. If you are aware any such organizations, please let me know. I will devise some scheme to share this information.