The Office of the National Coordinator for Health IT in the US (more commonly known as the ONC) continues to amaze me with their willingness to listen to and react to what they are hear from their stakeholders. In a recent post on HealthITBuzz, the ONC blog, Jodi G. Daniel, Director of the Office of Policy and Planning, shares her thoughts on what the ONC has learned from the input they have received to date. Highlights include:
- “We should take greater advantage of social networking tools (and this means much more than blogging) when bringing our policy conversations outside of the walls of HHS.”
- “We have been reconsidering the label “consumer” and thinking about using “individual” instead. Calling people consumers implies that they are necessarily consuming something, whereas an individual may not need to consume anything (health care or otherwise) to manage his/her health more effectively.”
- “It is not just about changing the behavior of consumers. Health IT offers a tremendous opportunity to change the health care system to become more “consumer-centered.”
- “In order to include consumers in the health IT policymaking process, we cannot expect them to come to Washington or to find this blog online (although the ones that do are amazing!). To truly be representative, we must go to consumers’ conversations.”
- “Data liquidity, including consumer access to their health information, is the first step to fostering innovation. Innovation is not just about technology; there is also a real need for innovation on implementation, replicating successes, and using data in advanced ways. But it is the industry that will be leading any such innovation, not the government.”
Engaging the community using social media is a scary prospect for many healthcare organizations. Fortunately, there are some good role models to emulate and many great resources from which to draw ideas and lessons learned.