As a general rule I separate my blogging activities from my work activities. Indeed, when asked in social media meet ups (virtually or in person), I describe myself as a “sales & marketing executive by day, eHealth commentator by night”. Today I’d like to break that rule for what hope you will feel is a good reason.
As part of my day job I was asked to think about how my employer, B Sharp Technologies, could use social media to our best advantage. As I thought about the matter I realized that many of the organizations that we wanted to engage were not yet using social media for work purposes. To help build these online communities B Sharp has launched a social media funding program that we call B Social. Up to $2,500 will be awarded during each funding round, with two rounds planned per year.
The first round of the B Social program closes this Friday, June 17th. While interest has been quite high (based on the number of positive comments I have heard), we have not received as many applications as we would like. I encourage any healthcare organization planning a new social media initiative to have a look at applying to the B Social program.