Tag Archives: patient engagement

Healthcare Consumerism: Patient expectations are changing

You are in a maze of twisty little passages, all alike. The task seemed simple enough: book an appointment for a follow-up visit with an orthopedic surgeon in Ottawa based on a referral from an orthopedic surgeon in Toronto. Yet, by my third call, I was beginning to feel like I was in one of those subterranean mazes that characterized Colossal Cave Adventure, one of the first computer games I ever played. While logic and common sense finally prevailed and I was able to book an appointment, the experience reinforced my contention that patients are also consumers and will increasingly demand the same level of service from their healthcare providers that they do of other service providers.

Check out the rest the rest of my article at Technology for Doctors.

Mike

 

Patient or healthcare consumer? Is there a difference?

Where am I? Why am I having trouble focusing? Oh, wait a minute … that’s my hand … at least, I think that’s my hand. Why does it appear to be moving in slow motion and leaving a blurry trail in its wake? Oh, hang on, there’s my foot. It’s in a cast! Oh, now I remember … it’s all coming back to me now.

Check out the rest of my article at Technology for Doctors.

Mike

Happy New Year and an Apology

Happy New Year to our readers.  Both Mark and I are pleased that you take the time to read our blog posts and greatly appreciate your positive comments.  We look forward to interacting with you in 2011.

Like many people, I opted to take time off for the holiday season and generally unplugged from all online activities.  Just prior to taking time off I published a blog post exploring the concept of the roles that individuals play when using online health applications and resources.  This post generated several comments.  Unfortunately, since we moderate all comments on this blog, these comments were not reviewed and have not yet been approved for posting.  I apologize to those people who took the time to offer their feedback that I did not address these comments in a timely manner.

Mike

“Consumer” or “Patient” – Roles We Play

I have been involved in many conversations and listened to numerous presentations that use the words “consumer” and “patient” interchangeably, often in the same sentence!  While I will readily admit that we can get hung up on words at the expense of getting anything done, I think that the inaccuracy in our use of language can actually impede progress.    Such is the case, I suggest, with regard to the words “consumer” and “patient”.

While the debate as to whether the individual who is the subject of care is a “patient” or “consumer” may be heated, both sides of the argument seem to be focused on classifying the individual as either a “patient” or a “consumer”.  I contend that “patient” and “consumer” refer to roles that we play and that we can shift between these roles depending upon the situation.  I define these roles as follows:

  • In the consumer role an individual will make choices of about the services that they need, when they need them and from whom they receive them. In this role, the consumer may engage service providers outside the traditional healthcare system such as a consumer health portal or consult with other individuals in on-line communities of interest.
  • In the patient role an individual has made choices regarding the healthcare services that they wish to receive and are engaged with one or more healthcare providers for these services. Just as banks and courier companies are using ICT to streamline operations and engage their customers in ways and at times that are most convenient to these customers so too can healthcare providers use ICT to engage their patients.

Numerous surveys and studies confirm that Internet users have a strong interest in searching for information related to health and medicine and interacting with others who suffer from the same disease or condition.  Yet, despite this strong interest in using the Internet for health related purposes, many so-called “personal health record” applications have floundered.  Examining these successes and failure reveals a pattern of behavior that is best explained by categorizing the role in which the individual operated when using these applications as either “patient” or “consumer”.   Applications that are designed for the role in which the individual is operating are more likely to garner an active and engaged audience.

I think it is time to better define what we mean by the words “patient” and “consumer” and to be more careful about how we use these words.  The distinction is critically important to understanding how best to use IT to help people manager their health.

Mike

 

Using IT to Encourage Patient Engagement

The Delaware Medical Society is helping its members use IT to encourage greater patient engagement.   According to an article in HealthcareIT News, the Delaware Medical Society is “making web-based tools available to its members to boost doctor-patient communication and is also providing free personal health records to all state residents”  through a partnership with RelayHealth.

The Executive Director of the Delaware Medical Society, Mark A. Meister, Sr.,  notes that the “The primacy of the physician-patient relationship means that physicians are in the best position to have the greatest influence on patient care and the individual choices a patient makes.”  Physician endorsement of consumer eHealth applications and automated downloading of data from electronic medical record systems have highlighted in several studies that I have read as critical success factors in patient acceptance of personal health record and related consumer health applications.

Mike

 

Patient Mentors – A Novel Approach to Patient Engagement

My friend and colleague Dr. Kevin Leonard has, for the past few years, been passionately advocating greater patient involvement in their care along with greater electronic access to their personal health information.   While Kevin’s Patient Destiny initiative seemingly focuses on what he calls “One Patient, One Record”, I think that the essence of Patient Destiny has to do with transforming our healthcare system through greater patient engagement in all aspects of healthcare delivery, from policy through to medical practice.

Patient engagement can take many forms.  This morning, I read about what seems to a novel approach to patient engagement.  The Health Mentors Program at Dalhousie University in Halifax, Nova Scotia, provides an opportunity for approximately 550 first-year students from a variety of healthcare programs to gain a better understanding of the daily challenges of living with a chronic condition from adult volunteers.   Students enrolled in the program meet with the patient mentors four times per year and hear first hand from these mentors about their experiences navigating the health system.

Dr. Laurie Collins, faculty director for the Health Mentors Program, notes that the volunteers are eager to get involved:

“People with chronic illness don’t really get the care they’d like – in many cases they’re frustrated and dissatisfied … They really feel they’re contributing to the development of a better health care system.”

Mike

Use of Social Media for Patient Engagement

The latest Ipsos Interactive Reid Report offers some fascinating insights into the channels that people use for text communication.  While many of us in the health sector may still rely on email for text communications, there appears to be an overall movement away from email in favour of other text communications including Facebook, Twitter, Microsoft Messenger, and Blackberry Messenger.

According to the report, the average number of emails that Canadians receive in a week declined by 35% in a little over a year.  Study author and Ipsos Reid Associate Vice-President Mark Laver notes:

“These findings also have significant implications for those businesses that rely on email marketing for some or all of their business. These companies should be evaluating to see if social media platforms are an effective method for distributing their message.”

As the health sector rushes to catch up with other industries in use of electronic communications with their clients / patients, the choice of electronic communication medium needs to be carefully considered.  While many people have been encouraging physicians to communicate with patients via e-mail, we should be careful to not favour one form of electronic communications technology over another.  Technology continues to evolve rapidly and we need to be mindful of the shifts in user preference that technology changes engender.

Mike